Your history and stories is your organization's greatest marketing asset - but only if you use them in a way that demands attention and sticks. Get people excited by giving them a clear and compelling reason to attend your event, purchase your souvenirs, or donate money to the organization.

Every email you send, newsletter you publish, and advertisement you post is an opportunity to get people excited about your story and about what you do.  

Our persuasive storytelling workshops are dynamic, interesting, and engaging. You and your Board leave the workshop with the perspective, skills, and materials you need to generate enthusiasm within your community by writing clearer, stronger, and goal-oriented documents immediately. Among many other things, you will learn to:   

1) Define the goals of your promotional materials and strategize to achieve them

2) Step into your readers' shoes and anticipate their questions and objections

3) Create logically structured documents that are easy to read

4) Focus your reader on the important stuff by eliminating unnecessary complexity

5) Engage readers and persuade them to get as excited as you are! 


The workshop is taught by Matthew R. Litt, Esq. Matthew is the bestselling author of Christmas 1945 – The True Story of the Greatest Celebration in American History. He was an adjunct professor of Legal Writing at Seton Hall Law School and Chair of the Persuasive Writing Dept. at one of NJ's largest law firms before resigning to start the Bashful Buffalo American History Co. 

Matt has written for Time magazine, been featured in the ABA Journal, New Jersey Law Journal, and Law Crossing, and appeared on many television and radio shows including NPR’s Here & Now, CBS’s Great Day Washington, and  NBC’s South Florida Today.